James with four of his athletes in Team Ecroyd tees, wearing their medals

James holding an IFBB Pro Card with his athlete backstage — IFBB pro card, 2024

Team Ecroyd athletes on stage with medals at the South Island Regional — South Island Regional

2027 seasonTaking on prep clients now

James Ecroyd

Bodybuilding and physique coach in Christchurch. I coach 1:1, online.

Comp prep, off-season, or just want to get jacked and lean.

Apply for coaching How coaching worksCheck-ins, your plan, what's included

Takes about 5 minutes. I reply within 24 hours.

Team Ecroyd on stage

45+firsts

17+seconds

9overalls

1IFBB pro card

James with two of his athletes wearing their medals — Team Ecroyd

James backstage with four of his athletes — Team Ecroyd

James with four athletes in Team Ecroyd and ROYDED tees — Team Ecroyd

James and Abigail in front of the IFBB Pro League New Zealand banner

Transformations, on and off stage

Who I coach

Comp prepFrom the start of your cut to show day: diet, training, peak week, and help with the basics of posing.
Off-seasonBuilding muscle between shows, keeping fat gain in check, and setting you up for your next prep.
LifestyleNo show in mind. Losing fat, building muscle, or both, with a plan that fits around work.

Coaching for womenWith Abigail, @abigailgyms

My transformation

James in 2021, aged 18, 82 kg — 2021 · 18 · 82 kg

James on stage at the South Island Champs 2025 — On stage · 2025

Started out skinny fat at 18. Four years later, on stage at 92 kg.

South Island Champs 2025: 1st Junior Bodybuilding, 2nd Open Heavyweight, 1st Classic Open D. Next up: Nationals 2027.

I'm James Ecroyd, a bodybuilding and physique coach based in Christchurch, New Zealand. I've been coaching since 2023: 1:1 and online anywhere in NZ, with in-person sessions for clients in Christchurch. I coach comp prep (including peak week and the basics of posing), off-season, and people who just want to build muscle and lose fat. My clients have won 45+ first places, 9 overalls and an IFBB pro card.

How coaching works

1:1 and online, built around your training, your food and your week.

Your plan
Training and nutrition built around your week, all in my coaching app.
Weekly check-ins
Your weight, photos, and how training and food went.
I adjust
I go through every check-in and change your plan from there.

What's included

Training split
Nutrition plan
Weekly check-ins
Plan adjustments
Message me any time
Supplements and protocols
Comp prep
Basic posing help
Cheaper PT for locals

Competing? Start as early as you can. I generally need at least 20 to 24 weeks before your show, apart from exceptional cases.

Packages and pricingOn my coaching app

Questions people ask

Do I have to compete?

No. Plenty of my clients just want to build muscle, get lean, or finally run a proper off-season.

Is it all online?

Yes. Training, nutrition and check-ins are all online, so it works wherever you are. If you're in Christchurch we can also do some sessions in person.

How much does it cost?

It depends on the package. Everything is laid out on my coaching app. See packages and pricing

What happens after I apply?

I read it myself and message you within 24 hours to talk through your goals and next steps.