James with four of his athletes in Team Ecroyd tees, wearing their medals
Team Ecroyd
James holding an IFBB Pro Card with his athlete backstage
IFBB pro card, 2024
Team Ecroyd athletes on stage with medals at the South Island Regional
South Island Regional
James with two of his athletes wearing their medals
Team Ecroyd
James backstage with four of his athletes
Team Ecroyd
James with four athletes in Team Ecroyd and ROYDED tees
Team Ecroyd
James and Abigail in front of the IFBB Pro League New Zealand banner

James Ecroyd

Bodybuilding and physique coach in Christchurch. I coach 1:1, online.

Comp prep, off-season, or just want to get jacked and lean.

2027 seasonTaking on prep clients now

Apply for coaching

Takes about 5 minutes. I reply within 24 hours.

Coaching for womenWith Abigail, @abigailgyms

Team Ecroyd on stage

45+firsts
17+seconds
9overalls
1IFBB pro card

Transformations, on and off stage

Dallas

−15.8 kg in 15 weeks

Dallas, Start of cut · 92.5 kg
Start of cut · 92.5 kg
Dallas, 3.5 weeks out · 76.7 kg
3.5 weeks out · 76.7 kg
Dallas, Start of cut · side
Start of cut · side
Dallas, 11 weeks in · 79.8 kg
11 weeks in · 79.8 kg

18 years old, and I was his first coach.

SI Naturals 2025: 1st Teen, 1st Open Welterweight, 1st Classic B.

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Vaughn

−8 kg in 11 weeks

Vaughn, Start
Start
Vaughn, 11 weeks later · −8 kg
11 weeks later · −8 kg
Vaughn, Moe's Muscles 2026 · with me
Moe's Muscles 2026 · with me
Vaughn, Moe's Muscles 2026
Moe's Muscles 2026
Never in my life would I have thought I could look like this.
Vaughn, by message

Then straight into his first prep. First natural show was Moe's Muscles in May 2026.

Moe's Muscles 2026: 3 firsts and a second.

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Daniel

−15 kg in a 12-week cut

Daniel, End of bulk · 109 kg
End of bulk · 109 kg
Daniel, End of cut · 94 kg
End of cut · 94 kg
Daniel, End of bulk · side
End of bulk · side
Daniel, End of cut · side
End of cut · side

From 109 kg at the end of his bulk to 94 kg, in 2024.

Then 1st Classic Junior at the 2025 South Island Champs, and NZ Nationals.

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Ben

First check-in to overall in 9 months

Ben, First check-in · Jan 2024
First check-in · Jan 2024
Ben, Overall winner · Sep 2024
Overall winner · Sep 2024
Ben, First check-in · side
First check-in · side
Ben, On stage · Sep 2024
On stage · Sep 2024

The first client I ever prepped for a show.

Natural SIC 2024: Bodybuilding overall, 1st Junior Bodybuilding, 2nd Junior Classic.

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Logan

−10 kg in 12 weeks

Logan, Start · 78.8 kg
Start · 78.8 kg
Logan, 8 weeks out · 68.8 kg
8 weeks out · 68.8 kg
Logan, Start · back
Start · back
Logan, 8 weeks out · back
8 weeks out · back
W coach, changed my whole perspective on this sport. Looking forward to our future working together.
Logan, on Instagram

His first 12 weeks with me, after leaving his previous coach.

SI Naturals 2025: 3 class wins.

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Pablo

−8.5 kg in 10 weeks

Pablo, Start · Feb 2025
Start · Feb 2025
Pablo, 10 weeks later
10 weeks later
Pablo, Start · back
Start · back
Pablo, 10 weeks later · back
10 weeks later · back
He achieved my goals for a competition and diet. Professional and also an amazing human being.
Pablo, written review

An off-season recomp before his first prep: down 8.5 kg and more muscle.

SIC 2025: 2nd Open B Men's Physique, 3rd Open B Classic.

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Sam

+2.3 kg in 21 weeks, and leaner

Sam, Start · 68.0 kg
Start · 68.0 kg
Sam, 4.5 weeks out · 70.3 kg
4.5 weeks out · 70.3 kg
Sam, Start · back
Start · back
Sam, 4.5 weeks out · back
4.5 weeks out · back
Coached by the best.
Sam, on Instagram

A military firefighter who kept progressing through field trips on army rations.

SIC 2025: 1st First Timers and 1st Open B Men's Physique, 2nd Overall.

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My transformation

James in 2021, aged 18, 82 kg
2021 · 18 · 82 kg
James on stage at the South Island Champs 2025
On stage · 2025

Started out skinny fat at 18. Four years later, on stage at 92 kg.

South Island Champs 2025: 1st Junior Bodybuilding, 2nd Open Heavyweight, 1st Classic Open D. Next up: Nationals 2027.

ROYDEDNZ bodybuilding apparel. My brand.Enter ROYDED

Discount codes

Hydra Labs NZ20% off creatine and pre-workoutJAMESMedibolic10% off health supplementsJAMES10

Contact me

Flick me a DM. I answer every one myself.

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How coaching works

  1. Your plan

    Training and nutrition built around your week, all in my coaching app.

  2. Weekly check-ins

    Your weight, photos, and how training and food went.

  3. I adjust

    I go through every check-in and change your plan from there.

What's included

  • Training split
  • Nutrition plan
  • Weekly check-ins
  • Plan adjustments
  • Message me any time
  • Supplements and protocols
  • Comp prep
  • Basic posing help
  • Cheaper PT for locals

Competing? Start as early as you can. I generally need at least 20 to 24 weeks before your show, apart from exceptional cases.

Packages and pricingOn my coaching appApply for coaching